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Brand Infatuation

Why we love Fleur of England

Written By: Chérie Amour

When we think of luxury pieces, we immediately think about Fleur of England. Founded nearly 21 years ago by Fleur Turner, the brand symbolizes femininity and consciousness. She describes her process of becoming a lingerie designer as “the culmination of a dream” that started as a little girl who was entranced by feminine styles - and wore a lot of boys hand-me-downs.  In a desire to create lingerie that is at once feminine and modern, each piece is meticulously crafted with an eye for fit and attention to detail, and often has a story behind the design. 

The Ela set, made with her signature lace in emerald green and 24 karat gold-plated hardware, was designed to represent the first year of the pandemic, where so much was shut down but the golden light shining through the trees spoke of hope and life. The Lillian set represents viewing our bodies with kindness and love - and in fact has the word “kindness” embroidered into the lilies that decorate its lace. 

The newer seasons of Fleur of England continue in the same style, inspired both by the strength and power of femininity and the unique and ever changing nature of the earth. Each collection is truly a now-or-never event, as Fleur only manufactures a small number of her seasonal sets in order to reduce fabric waste, and they’re an event worth experiencing. Every time we put on a Fleur of England set, we’re stepping into a story of beauty and authenticity, a story that you deserve to be part of, too.

There’s something effortlessly chic about a bralette peeking out from beneath a structured blazer or glimmering softly under a sheer top. Whether you’re looking to elevate your casual wardrobe or add a sultry edge to your evening look, styling bralettes is all about balance, confidence, and embracing textures.

Bold, playful, and refreshingly different — Dora Larsen is the kind of lingerie brand that turns your top drawer into a gallery of color and texture. With unexpected pairings, bespoke details, and a dreamy feel, every piece is designed to surprise and delight.

Founded on the idea that lingerie should be both expressive and wearable, Dora Larsen brings a sense of joy to everyday dressing. From graphic lace to delicate embroidery, her designs are as artful as they are comfortable — and they’re all crafted with thoughtful sustainability in mind.

 

When it comes to lingerie that merges comfort, style, and versatility, the thong is a staple that cannot be overlooked. Loved for its minimal design, the thong has transcended trends to become a forever favorite for women who value both function and fashion. Whether you’re dressing for confidence, seeking ultimate comfort, or simply indulging in luxurious designs, the right thong can make all the difference. 

 

Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.