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Brand Infatuation

Why we love Fleur of England

Written By: Chérie Amour

When we think of luxury pieces, we immediately think about Fleur of England. Founded nearly 21 years ago by Fleur Turner, the brand symbolizes femininity and consciousness. She describes her process of becoming a lingerie designer as “the culmination of a dream” that started as a little girl who was entranced by feminine styles - and wore a lot of boys hand-me-downs.  In a desire to create lingerie that is at once feminine and modern, each piece is meticulously crafted with an eye for fit and attention to detail, and often has a story behind the design. 

The Ela set, made with her signature lace in emerald green and 24 karat gold-plated hardware, was designed to represent the first year of the pandemic, where so much was shut down but the golden light shining through the trees spoke of hope and life. The Lillian set represents viewing our bodies with kindness and love - and in fact has the word “kindness” embroidered into the lilies that decorate its lace. 

The newer seasons of Fleur of England continue in the same style, inspired both by the strength and power of femininity and the unique and ever changing nature of the earth. Each collection is truly a now-or-never event, as Fleur only manufactures a small number of her seasonal sets in order to reduce fabric waste, and they’re an event worth experiencing. Every time we put on a Fleur of England set, we’re stepping into a story of beauty and authenticity, a story that you deserve to be part of, too.

Inspired by the fleeting glow just before sunset, the Golden Hour Collection celebrates warm romance with a timeless palette of soft whites, delicate blushes, shimmering champagnes, and dusty mauves. Each piece blends luxurious fabrics with thoughtful design, from delicate lace to flowing satin, creating lingerie that feels as beautiful as it looks. More than a trend, this collection is an invitation to slow down, embrace your femininity, and savor quiet moments of elegance and self-love.

As you get ready for back-to-school season, don't forget the quiet heroes in your top drawer: the right lingerie. From early alarms to late study sessions, your comfort and confidence start with pieces that support you without distraction. This guide spotlights wire-free bras and breathable cotton panties because all-day wear should feel like a soft hug, not a squeeze, ensuring you're ready for anything the school year throws your way.

Finding lingerie you’ll actually wear and love doesn’t have to be a guessing game. From getting the right fit to choosing fabrics that feel amazing, a few pro tips can make shopping effortless and fun. In our latest blog, our team of lingerie lovers shares five expert-approved secrets to help you pick pieces that flatter your body, suit your lifestyle, and boost your confidence; whether you’re looking for everyday staples or something a little more special.