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Each year, October arrives, accompanied by pink banners that serve as a poignant reminder that breast cancer remains a formidable foe in our ongoing battle to eradicate this disease. Over 300,000 women will be diagnosed with invasive breast cancer within this year alone. This all hit a little too close to home a few months ago, as my sister was diagnosed with stage three breast cancer.
Halloween season is upon us, and it's time to indulge in some daring, luxurious pieces that bring out your inner enchantress. Whether you’re planning a sultry night in or making a statement under your costume, this selection of stunning lingerie is perfect for the spooky season.

Finding a bra that is both comfortable and flattering can feel like searching for a needle in a haystack. But don't worry—you're not alone in this quest. At Chérie Amour, we believe that every woman deserves to feel confident and comfortable in her lingerie. This guide will help you discover the perfect bras that not only fit well but also make you feel fabulous, regardless of your body type.

Are you a vintage fashion enthusiast, a fan of Dita Von Teese, or prepping for a boudoir photo shoot? If so, you're in for a treat! Taking audiences on a magical journey into fantasy and spectacle, Dita Von Teese is renowned for her ornate sets and dazzling haute-couture performance costumes. Want to set the perfect mood for your boudoir photo shoot? Look no further than owning a Dita set. With a wide range of sizing, you can look as glamorous as Dita herself!
This autumn, elevate your sleepwear collection with the timeless elegance of French-inspired pieces that are as cozy as they are chic. Discover the perfect blend of luxury, comfort, and style with these must-haves that will have you dreaming in French sophistication.

Upgrade your classic sleep top with Simone Pérèle’s Satin Secrets Top. This elegant satin piece features feathery eyelash lace along the neckline and hem for a delicate, feminine touch.
Activewear isn't just for the gym anymore. From vibrant colors to sophisticated designs, activewear has transcended its roots to become a staple in everyday fashion. For fitness enthusiasts, athleisure trend followers, and anyone who values both style and comfort, the latest trends in activewear offer something for everyone. Let's explore how fashionable athleisure is redefining wardrobes and highlight some standout brands that are leading the way.

As the air turns crisp and the leaves start to change, it's the perfect time to refresh your wardrobe with cozy, must-have pieces for the season. From luxurious lingerie to comfy essentials, these standout items will seamlessly transition you into fall with elegance and style.

 

First on the list is Agent Provocateur's Lorna Bra andThong in Brown/Peach. This bestselling duo is effortlessly elegant with a playful, girlish twist.

As the days grow shorter and the skies turn gray, it’s easy to feel a bit down. But who says your wardrobe has to match the season? With vibrant lingerie from Chérie Amour, you can add a splash of color to your day and a lift to your mood.

Your outerwear might be all business, but what you wear underneath can tell a different story. Bold, colorful lingerie is a secret statement of confidence and self-expression.

Discover this season’s must-have lingerie pieces, loved by our most beloved influencers and content creators. The Chantelle Fleurs Demi Bra is a standout with its lush floral embroidery and seductive transparency. The demi neckline, combined with a soft vertical seam, provides both uplift and a flattering top swell effect. The fishnet lining at the center front and back adds subtle allure while offering extra support, and the fully adjustable straps with gold rings elevate its elegance.

Summer may be winding down, but the heat is just beginning at Chérie Amour! Our end-of-summer sale is your golden opportunity to stock up on incredible buys on luxury lingerie that will make you feel fabulous without breaking the bank. With discounts of up to 60% off, now is the perfect time to spruce up your top drawer with stunning pieces from top-tier brands.
This Labor Day, embrace a blend of relaxation and sophistication with pieces designed to elevate your style effortlessly. Whether you’re lounging at home or heading out for a casual gathering, these luxurious items ensure you look and feel your best. From the sumptuousDream Silk Dress to the effortlessly elegant Satin  Secrets collection, discover how these exquisite pieces can transform your holiday into a celebration of chic comfort and timeless style.
Sustainable living goes beyond the reusable grocery bags and solar panels. Today, it extends all the way down to your underwear drawer. With the fashion industry increasingly turning towards sustainable practices, what you wear underneath your clothes can make a difference too.
Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.