Fleur du Mal is a luxury lingerie and ready-to-wear fashion brand known for its sensual and elegant designs. The brand was founded by Jennifer Zuccarini in 2012. Jennifer Zuccarini has a background in fashion, having previously co-founded the luxury lingerie brand Kiki de Montparnasse.
Renowned for its distinctive blend of sophistication and playfulness, Fleur du Mal has become a cult favorite. The brand's name, which translates to "flower of evil" in French, alludes to the idea of embracing both beauty and temptation. The designs often incorporate delicate fabrics such as silk and mesh, intricate lace, and thoughtful detailing that create a balance between seduction and elegance.
Fleur du Mal has gained popularity for its bold approach to fashion and its ability to blend sensuality with contemporary style. The brand's pieces have been worn by celebrities and featured in fashion publications, contributing to its visibility within the fashion industry. Shop our favorites in our curated collection.
Inspired by the fleeting glow just before sunset, the Golden Hour Collection celebrates warm romance with a timeless palette of soft whites, delicate blushes, shimmering champagnes, and dusty mauves. Each piece blends luxurious fabrics with thoughtful design, from delicate lace to flowing satin, creating lingerie that feels as beautiful as it looks. More than a trend, this collection is an invitation to slow down, embrace your femininity, and savor quiet moments of elegance and self-love.
As you get ready for back-to-school season, don't forget the quiet heroes in your top drawer: the right lingerie. From early alarms to late study sessions, your comfort and confidence start with pieces that support you without distraction. This guide spotlights wire-free bras and breathable cotton panties because all-day wear should feel like a soft hug, not a squeeze, ensuring you're ready for anything the school year throws your way.
Finding lingerie you’ll actually wear and love doesn’t have to be a guessing game. From getting the right fit to choosing fabrics that feel amazing, a few pro tips can make shopping effortless and fun. In our latest blog, our team of lingerie lovers shares five expert-approved secrets to help you pick pieces that flatter your body, suit your lifestyle, and boost your confidence; whether you’re looking for everyday staples or something a little more special.
