Enjoy 15% off your first purchase | Code: FIRST15

Search

Search our collections

NYC’s Hottest Brand: Fleur Du Mal

Fleur du Mal is a luxury lingerie and ready-to-wear fashion brand known for its sensual and elegant designs. The brand was founded by Jennifer Zuccarini in 2012. Jennifer Zuccarini has a background in fashion, having previously co-founded the luxury lingerie brand Kiki de Montparnasse.

Renowned for its distinctive blend of sophistication and playfulness, Fleur du Mal has become a cult favorite. The brand's name, which translates to "flower of evil" in French, alludes to the idea of embracing both beauty and temptation. The designs often incorporate delicate fabrics such as silk and mesh, intricate lace, and thoughtful detailing that create a balance between seduction and elegance.

Fleur du Mal has gained popularity for its bold approach to fashion and its ability to blend sensuality with contemporary style. The brand's pieces have been worn by celebrities and featured in fashion publications, contributing to its visibility within the fashion industry. Shop our favorites in our curated collection.

Halloween season is upon us, and it's time to indulge in some daring, luxurious pieces that bring out your inner enchantress. Whether you’re planning a sultry night in or making a statement under your costume, this selection of stunning lingerie is perfect for the spooky season.

Finding a bra that is both comfortable and flattering can feel like searching for a needle in a haystack. But don't worry—you're not alone in this quest. At Chérie Amour, we believe that every woman deserves to feel confident and comfortable in her lingerie. This guide will help you discover the perfect bras that not only fit well but also make you feel fabulous, regardless of your body type.

Are you a vintage fashion enthusiast, a fan of Dita Von Teese, or prepping for a boudoir photo shoot? If so, you're in for a treat! Taking audiences on a magical journey into fantasy and spectacle, Dita Von Teese is renowned for her ornate sets and dazzling haute-couture performance costumes. Want to set the perfect mood for your boudoir photo shoot? Look no further than owning a Dita set. With a wide range of sizing, you can look as glamorous as Dita herself!
Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.