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NYC’s Hottest Brand: Fleur Du Mal

Fleur du Mal is a luxury lingerie and ready-to-wear fashion brand known for its sensual and elegant designs. The brand was founded by Jennifer Zuccarini in 2012. Jennifer Zuccarini has a background in fashion, having previously co-founded the luxury lingerie brand Kiki de Montparnasse.

Renowned for its distinctive blend of sophistication and playfulness, Fleur du Mal has become a cult favorite. The brand's name, which translates to "flower of evil" in French, alludes to the idea of embracing both beauty and temptation. The designs often incorporate delicate fabrics such as silk and mesh, intricate lace, and thoughtful detailing that create a balance between seduction and elegance.

Fleur du Mal has gained popularity for its bold approach to fashion and its ability to blend sensuality with contemporary style. The brand's pieces have been worn by celebrities and featured in fashion publications, contributing to its visibility within the fashion industry. Shop our favorites in our curated collection.

Montelle is a well-known lingerie brand that offers a range of underwear options, including bras, panties, and other women’s undergarments. The brand has gained popularity for its focus on quality, comfort, and style. Chérie Amour’s fit experts love Montelle for lots of reasons. From their best-selling lacy set to their comfortable and versatile Mysa Bralette, their pieces are ideal for elevated everyday wear.

Lace is arguably the most commonly thought-of material when it comes to lingerie, but just because it’s classic absolutely does not mean it’s boring. We’re in love with our new lace arrivals, each of them so different and beautiful that we simply had to do a highlight blog.

Black Friday is almost here, along with site-wide savings that have even the Chérie Amour team excited. We know lingerie and loungewear can be a luxury expense, so here are some top brands that might be a little out of budget usually to jump on when those Black Friday deals hit.