Dear Cherished Friends, Customers, and Team Members,
As the year draws to a close, I pause to reflect on the incredible moments and milestones we’ve experienced together. This past year, we embarked on a deeply introspective journey—revisiting the foundational question of why we do what we do. When all is said and done, our mission still comes down to you. Through our lingerie brand, we remain steadfast in our quest for sustainable, ethical brands that we are proud to carry. Through our boudoir brand, we continue our focus on helping women see themselves through the lens of appreciation and beauty that every woman deserves.
Did we remain true to our purpose? Did we serve our community with the care, love, and commitment it warrants? These were the guiding questions that shaped every decision we made this past year.
The stories we’ve been privileged to be a part of this year have been nothing short of inspiring. Many of our beautiful clients started their journeys with a sense of hesitation, only to uncover a version of themselves that radiated confidence and self-love. We feel a deep sense of honor to play a small but profound role in helping women re-discover that deep truth—they are enough.
As we look to the start of a new year, we remain steadfast in our commitment to making the world a more beautiful place—not only through our luxurious pieces crafted from sustainable and ethical sourcing but through the deeper mission of helping every woman see herself in a beautiful light. To know, without question, that she is worthy of love, respect, and celebration.
To our customers, thank you for trusting us to walk this path with you. To our team, thank you for ensuring that our values shine through in every detail. We continue to stand together, united in our mission.
Here’s to another year of empowered transformation, boundless love, and making extraordinary moments together.
With gratitude and love,
Laurie Barrie,
Founder, Chérie Amour
Inspired by the fleeting glow just before sunset, the Golden Hour Collection celebrates warm romance with a timeless palette of soft whites, delicate blushes, shimmering champagnes, and dusty mauves. Each piece blends luxurious fabrics with thoughtful design, from delicate lace to flowing satin, creating lingerie that feels as beautiful as it looks. More than a trend, this collection is an invitation to slow down, embrace your femininity, and savor quiet moments of elegance and self-love.
As you get ready for back-to-school season, don't forget the quiet heroes in your top drawer: the right lingerie. From early alarms to late study sessions, your comfort and confidence start with pieces that support you without distraction. This guide spotlights wire-free bras and breathable cotton panties because all-day wear should feel like a soft hug, not a squeeze, ensuring you're ready for anything the school year throws your way.
Finding lingerie you’ll actually wear and love doesn’t have to be a guessing game. From getting the right fit to choosing fabrics that feel amazing, a few pro tips can make shopping effortless and fun. In our latest blog, our team of lingerie lovers shares five expert-approved secrets to help you pick pieces that flatter your body, suit your lifestyle, and boost your confidence; whether you’re looking for everyday staples or something a little more special.
