Dear Cherished Friends, Customers, and Team Members,
As the year draws to a close, I pause to reflect on the incredible moments and milestones we’ve experienced together. This past year, we embarked on a deeply introspective journey—revisiting the foundational question of why we do what we do. When all is said and done, our mission still comes down to you. Through our lingerie brand, we remain steadfast in our quest for sustainable, ethical brands that we are proud to carry. Through our boudoir brand, we continue our focus on helping women see themselves through the lens of appreciation and beauty that every woman deserves.
Did we remain true to our purpose? Did we serve our community with the care, love, and commitment it warrants? These were the guiding questions that shaped every decision we made this past year.
The stories we’ve been privileged to be a part of this year have been nothing short of inspiring. Many of our beautiful clients started their journeys with a sense of hesitation, only to uncover a version of themselves that radiated confidence and self-love. We feel a deep sense of honor to play a small but profound role in helping women re-discover that deep truth—they are enough.
As we look to the start of a new year, we remain steadfast in our commitment to making the world a more beautiful place—not only through our luxurious pieces crafted from sustainable and ethical sourcing but through the deeper mission of helping every woman see herself in a beautiful light. To know, without question, that she is worthy of love, respect, and celebration.
To our customers, thank you for trusting us to walk this path with you. To our team, thank you for ensuring that our values shine through in every detail. We continue to stand together, united in our mission.
Here’s to another year of empowered transformation, boundless love, and making extraordinary moments together.
With gratitude and love,
Laurie Barrie,
Founder, Chérie Amour
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