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Elevate Your Style: The Art of the Push-Up Bra

The most iconic bra of the early 2000s is back and better than ever. Push-up bras have had their own coming of age story from the awkward, uncomfortable styles of 20 years ago to the impressively natural and form hugging styles of today. With their ability to enhance curves, boost confidence, and redefine silhouettes, push-up bras are once again becoming a staple in many wardrobes. It’s time to ditch that old VS bra and read on for our bra fit experts tips on how to find the best one for your body type.

The Basics: What is a Push Up Bra? 

A push up bra is a kind of molded bra that adds strategically placed padding to lift, support, and shape your cleavage. Push-ups come in a range of designs; most traditionally a plunge, but more recently designers have begun adding balconette and demi bra styles to the mix, which is ideal for relaxed breast shapes and low scoop necked tops.

Who are they for?

Push-up bras are a boon for those who want to enhance smaller or asymmetrical busts, as they add a fuller appearance and increased cleavage. While push up styles can be uncomfortable for those with naturally very full breasts, most people can find a style that not only feels comfortable but also enhances their shape in a way that they love.

Our Tips:

  1. Know Your Size: Before embarking on your push-up bra journey, ensure you know your accurate bra size. A proper fit is crucial for both comfort and aesthetics. If you need help with finding your bra size, we recommend visiting a multi-brand boutique to be sized by a specialist, or email our team at for a personalized e-fit appointment. 
  2. Consider Your Comfort: While push-up bras can be an incredible asset in low cut outfits, prioritize comfort. Opt for styles with breathable fabrics, adjustable straps, and supportive underwire, especially if you plan on wearing the bra all day.
  3. Choose Your Padding Level: Push-up bras come in varying degrees of padding, from subtle lift to dramatic enhancement. Which one works best for you will depend on your breast shape and size, as well as your desired final look. From adding a gentle lift to multiple cup sizes, there are endless options to suit your preferences. 
  4. Quality Matters: We all love a bargain buy, but especially when it comes to bras, invest in high-quality garments from reputable brands. Quality construction ensures durability and long-lasting comfort - and you can’t pay too much for a bra you don’t need to rip off at the end of the day.
  5. Consider the Context: If you're seeking everyday comfort and style, opt for push-up bras with smooth, seamless cups that remain invisible under clothing. If the bra is meant for an occasion piece, there are many beautifully detailed options also available in luxurious embroideries and laces.

With so many options available in the lingerie world, finding your favorite styles and cuts can be like trying to find a needle in a haystack. Push-up bras are no longer the itchy and ill-fitting bras of years ago, and their rebirth offers a new opportunity for everybody to find their ideal fit. Whether you’re seeking a subtle lift or bolder enhancement, the perfect bra is here.  Embrace the transformative power of this iconic piece and discover the art of feeling beautifully you.

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