Pour Moi started in a tiny office above a shop in Macclesfield, packed with materials, cardboard boxes, two staff members and one belief - that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size.
Now nearly 15 years later, Pour Moi has outgrown its premises, added swimwear and nightwear to its collections, bought major lingerie brands and moved to Brighton to a sunny office by the sea. But, while it’s bigger and better than ever, the brand’s core philosophy has always remained the same:
“We believe that the same bra should look just as good in a G cup as it does as a 34B. It should be the same bra for everyone.”