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NYC’s Hottest Brand: Fleur Du Mal

Fleur du Mal is a luxury lingerie and ready-to-wear fashion brand known for its sensual and elegant designs. The brand was founded by Jennifer Zuccarini in 2012. Jennifer Zuccarini has a background in fashion, having previously co-founded the luxury lingerie brand Kiki de Montparnasse.

Renowned for its distinctive blend of sophistication and playfulness, Fleur du Mal has become a cult favorite. The brand's name, which translates to "flower of evil" in French, alludes to the idea of embracing both beauty and temptation. The designs often incorporate delicate fabrics such as silk and mesh, intricate lace, and thoughtful detailing that create a balance between seduction and elegance.

Fleur du Mal has gained popularity for its bold approach to fashion and its ability to blend sensuality with contemporary style. The brand's pieces have been worn by celebrities and featured in fashion publications, contributing to its visibility within the fashion industry. Shop our favorites in our curated collection.

This Mother’s Day, honor her with something extraordinary—luxury that’s as elegant, refined, and effortlessly beautiful as she is. A bouquet fades, but silk stays soft forever. That’s why we’re celebrating moms everywhere with the Simone Pérèle Dream and Satin Secrets collections—designed with the finest fabrics and crafted to make every moment feel special. 

There’s something effortlessly chic about a bralette peeking out from beneath a structured blazer or glimmering softly under a sheer top. Whether you’re looking to elevate your casual wardrobe or add a sultry edge to your evening look, styling bralettes is all about balance, confidence, and embracing textures.

Bold, playful, and refreshingly different — Dora Larsen is the kind of lingerie brand that turns your top drawer into a gallery of color and texture. With unexpected pairings, bespoke details, and a dreamy feel, every piece is designed to surprise and delight.

Founded on the idea that lingerie should be both expressive and wearable, Dora Larsen brings a sense of joy to everyday dressing. From graphic lace to delicate embroidery, her designs are as artful as they are comfortable — and they’re all crafted with thoughtful sustainability in mind.

 

Lingerie Care

Lingerie can be a tricky thing to care for, especially when dealing with fine craftsmanship, luxurious bras, or high-quality materials that can’t wash with other garments. 

Do’s:

  • When in doubt, hand wash with warm, not hot, water.
  • Dry naturally - hang up gently to avoid wrinkles.
  • Use a small amount of Soak Wash soap and gently massage your lingerie. No rinse necessary (Soak samples included with every online purchase). Click the link to view our Soak Wash products available for purchase.
  • Use a reusable laundry bag to keep your undergarments separate from other dirty garments. Click the link to view laundry bags available for purchase. 
  • For loungewear, lay flat or hang gently to dry. 
  • For loungewear, machine wash on warm, gentle settings. Hand wash advised. 
  • For 100% silk products, dry clean, cold wash, and ironing ok. Handwashing may change the luster of silk. 

Dont's:

  • Wash your lingerie in a washing machine. This can damage the materials, colors, embroideries, or cause harmful rips.
  • Tumble dry. Lingerie should always dry naturally and be hung up carefully away from other garments. 
  • Iron. 
  • Dry clean. 
  • Bleach.